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Life, liberty and the pursuit – it’s all that any of us really want, right? Well, that and a car to “return the favor” when we turn it on. Cadillac’s recent wave of clever marketing has followed the trend of all the luxury GM brands: get young people driving these cars. As they look to push away from their exclusive retiree image, the folks at Cadillac are putting more power behind the wheel and relying on a little star power to drive the success of the brand.

The Cadillac Automobile Company was formed in 1902 from the skeleton of the Henry Ford Company. Ford left the company in the hands of his investors, who immediately brought in Henry Leland, an engineer working with the Olds Motor Company, to assess the value of their plant and equipment for resale. Leland used the opportunity to offer his own 1-cylinder, 10 horsepower engine as the platform for a new automobile company. Cadillac was purchased by GM in 1909 and continued a long string of innovations on what we consider standard technology today.

Cadillac is one of the brands that will survive the GM bankruptcy and be a part of the "new GM." Quality is up, and now they have to push hard on sales. GM is making a big push for Cadillac in emerging markets like China and Russia, and with a new beginning we might see glory days for Cadillac again.

Our latest cars content can be found in the Cars category in our new magazine format and in the Cadillac and Car Reviews tags.

Cadillac Reviews

2014 Cadillac CTS VSport2014 Cadillac CST VSport Premium
April 30, 2014

The all-new 2014 Cadillac CTS VSport climbs to the top of the luxury sedan segment with expanded performance, sophisticated technology and more.

2015 Cadillac EscaladeCadillac reveals all-new 2015 Escalade in New York City
October 8, 2013

Bullz-Eye was on hand in New York City to check out Cadillac's reveal of the all-new 2015 Escalade, boasting an updated design and luxury features.

2013 Cadillac ATS2013 Cadillac ATS
August 28, 2013

The level of enjoyment when driving the all-new 2013 Cadillac ATS compares only to the top in her class and beyond!

Cadillac ElmirajCadillac introduces the Elmiraj Concept
August 21, 2013

Cadillac introduced this new grand coupe concept at Tehàma Golf Club in beautiful hills of Carmel, California.

2013 Cadillac XTS2013 Cadillac XTS
February 20, 2013

Boasting new features and the usual Cadillac luxuries, the 2013 XTS has the American icon poised for a big comeback.

Cadillac XTS SedanCadillac introduces new XTS Sedan at LA Auto Show
November 17, 2011

Cadillac introduced the completely new XTS sedan at the LA Auto Show and we were on hand to snap some great photos.

2012 Cadillac SRX2012 Cadillac SRX
October 24, 2011

The new Cadillac SRX is a high performance luxury crossover that emphasizes performance as well as styling.

Cadillac CUE SystemCadillac introduces innovative CUE system
October 17, 2011

Cadillac's new CUE system represents a great leap forward in the race to bring the digital lifestyle to the automobile.

2011 Cadillac CTS2011 Cadillac CTS
December 2010

The newest CTS is an improvement over its predecessor, but is it enough to capture the under-50 crowd?

Resources

Cadillac
The Cadillac homepage stands in line with their latest marketing efforts, showcasing more of the Cadillac experience than information about the brand. Any Cadillac fan will appreciate ‘My Cadillac Story:’ a section of the site devoted to big names who remember their first or newest big car. You can even share your own Cadillac tale with the world.

Cadillac on Wikipedia
The Cadillac page at Wikipedia showcases the level of innovation the brand gave to the automotive industry. They offer a nice look at some of the most prominent technological successes of the brand, as well as a historical view of the brand’s success.

Cadillac at Autoblog
Autoblog, how do we love thee? Let us count the ways. Seriously, these guys don’t miss a thing, and we owe them our eternal affection. What better way to stay up to date than with sharp commentary and to-the-minute news.

Dashboard News - Cadillac
Get news on Cadillac from this excellent car blog.

sub5zero.com - Cadillac
great blog covering perfoemance cars. See how Cadillac stacks up these days.

Gentlemen of Today - Cadillac
Luxury blog for men.

Community Sites

Caddy Info
For just 6,000 members, this forum has an incredible number of posts. If you’ve been looking for an active Cadillac community with an easy-to-navigate website, look no further. With news updates, a video section, and a how-to page, this is a great place to look for anything involving Cadillac.

Cadillac Forums
These guys are as liberal with their information as they are with the advertising. Once you get past all of the flashing banners, though, there is plenty of good info from intelligent and friendly posters. Be sure to cruise around their engine discussions for the latest technical tips and tricks.