Most auto manufacturers got their start from a love of cars, a passion for the road, or from a need some entrepreneur thought could be filled. Suzuki, on the other hand, got its start in weaving. Yes, you read that correctly. Michio Suzuki was born into an artisan culture and thought to start a loom manufacturing company when he was 22. The business flourished and his looms were soon spread all over Asia.
The loom plant barely escaped World War II, but it survived, leaving Suzuki to look for the future of his company. The people of Japan had long been in need of cheap, reliable transportation, a need Suzuki’s son would fill by creating a motor that could power a bicycle. The powered bicycle eventually lead to the Suzulight, Japan’s first light car, and the beginning of the Suzuki Motor Co. Today Suzuki is best known for its motorcycles and all-terrain vehicles, but the car division is one of the most rapidly growing in the world, offering entry level vehicles with a decent feature set at a reasonable cost.
March 20, 2012
With a sleek body design, upscale interior and an unrivaled warranty, the 2012 Suzuki Kizashi is a real bargain with benefits.
December 6, 2011
The 2012 Suzuki Grand Vitara is a fun vehicle to drive while also being a serious competitor in the compact SUV category.
April 19, 2011
It's not the best known nameplate in the marketplace, but that may soon change for the Suzuki Kizashi Sport. With a refined look and stellar warranty, the Kizashi will open some eyes.
Sites worth visiting
The Suzuki page is remarkably straightforward for a company on the rise. The company relies heavily on their history to drive the brand and their ‘About Suzuki’ page reflects that focus. Of course, you can find the typical retail and ownership resources you’d find on any manufacturer’s site here.
Suzuki at Wikipedia
The Suzuki page at Wikipedia is a little scattered, much like Suzuki’s own history. Still, the page is informative, and does a nice job covering the history of the brand and its changes from loom-making to the automotive industry. If this page could improve in one spot, we’d ask them to beef up that motorcycle section.
Around the Blogosphere
Suzuki at Autoblog
Suzuki tends to get pushed into the background behind the other big names coming out of Japan. Whenever they do something newsworthy, though, you can bet the guys at Autoblog know about it. From concept cars to the most mundane domestic developments, you’ll know when someone on the Suzuki board sneezes here, and in full detail.
Suzuki at Motor Trend
Motor Trend might not capture news in all the horrific detail of the Autoblog style, but they certainly catch the big ones. Suzuki only seems to make big news every month or so, but when it hits, check here for excellent coverage.
This K&N forum is surprisingly clean, with just a few ads here and there. The threads are full of good information, and not just concerning Suzuki bikes. The Reno and Forenza forums have loads of posts to help you get the best from your Suzuki.
For those of you who came here for the bikes, this is your spot. From road tuning to track racing, this site has plenty of intelligent posters with a friendly enough attitude to actually get along with. The page also sports regional threads to get GSXR fans out on the road together.
Grand Vitara Goes Diesel
The popular Grand Vitara is getting a customer-driven boost with a new turbo-diesel engine. Unfortunately, it looks like this might only be going into Australia in the first run. This article, though, has a really nice write up on the specifics of the engine and just what it means for the Grand Vitara line.
Suzuki Enters The Pickup Race
Suzuki is going to be entering the great pickup race, though only at the midsize level. The midsize truck will be coming to America courtesy of Nissan, who will be building the vehicle at a Tennessee plant. Suzuki doesn’t plan to sell the truck in any other global markets.