Founded in 1937, Toyota was quick to become a major player in the international automotive industry. Kiichiro Toyoda, who established the independent Toyota Motor Corporation away from his father’s Toyota Industries, traveled to Europe and the United States to study the industry before creating a brand that would sell 10 million vehicles in less than 30 years.
The Toyota success story continues today, when slowly but surely, the Japanese carmaker has climbed to the peak of the automotive industry. The second largest manufacturer in 2006, estimates suggest Toyota unseated American rival, General Motors, as the world’s largest auto manufacturer in 2007. The Toyota Prius is a testament to the success of the brand as the most desirable hybrid on the road. As the company looks to the future, it hopes to bring the first plug-in hybrid to a serial production level. Still, for all its success, Toyota still faces the challenge of being an import manufacturer in markets weary of outsourcing. Probably the biggest challenge facing the brand today, Toyota will have to convince its largest market, American buyers, to invest overseas.
October 8, 2013
From its sporty exterior to the specially tuned suspension components, the 2013 Ford Explorer Sport will turn heads and keep you smiling.
October 4, 2013
The Toyota Corolla has earned a reputation for reliability over the years, and with the new design of the 2014 model, it should attract even more buyers.
September 7, 2013
Toyota executives are stressing the "American-born" nature of the new 2014 Tundra, which should play well with buyers in this segment.
May 17, 2013
We got a first look at the next generation of Toyota's rugged, go anywhere vehicle before it hits showroom floors.
May 9, 2013
The redesigned 2013 Toyota Highlander really packs a punch, improving on its pioneering predecessor with a sleek exterior, upscale cabin and plenty of power.
April 23, 2013
The 2013 Toyota Avalon ushers in a new era of their popular midsize sedan with passionate styling, innovation and luxury.
October 17, 2012
The 2012 Toyota Prius c may be small, but it has plenty to offer, with the same options and styling of more expensive rivals.
August 29, 2012
The new Camry is a smart balance between sophistication and fun, a real head-turner with a V6 option for extra juice.
August 8, 2012
Combining the comfort of a car with the utility of a truck, the 2013 Toyota Venza XLE is one crossover worth checking out.
May 4, 2012
The 2012 Toyota Prius V is another breakthrough for hybrids, offering a ton of space and excellent fuel efficiency.
April 2, 2012
If you're in the market for a true SUV, the 2011 Toyota FJ Cruiser really delivers in performance and off-road toughness.
Sites worth visiting
The Toyota official homepage is all about creating a relationship between the consumer and the car. You can certainly find the retail tools you’d expect, but the ‘About Toyota’ portal will lead to a site that explores Toyota’s company values and what that means to the everyday consumer. Here you’ll get all the smiling, diverse faces you can possibly handle in a flash video from the big guy. Enjoy!
Toyota on Wikipedia
Toyota’s worldwide success means there’s plenty of information on the past and future of the brand, and Wikipedia’s got it all. This is one of the best automotive pages we’ve seen on our favorite free encyclopedia. It’s well researched, thoroughly cited, and full of pictures featuring every facet of this diverse brand. We know you have to worry about your numbers, Toyota, but take a page from the Wiki book and get some real information on your site.
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Around the Blogosphere
Toyota at Autoblog
When we mention the biggest automaker in the world, we have to mention the best blog in town. Autoblog will be there with official sales numbers, the latest insider news, and all the best shots from the biggest shows. These guys dig into and under anything and everything to bring us Toyota’s newest news and we love them for it.
Dashboard News - Toyota
This car blog follows all the majr brands. Can Toyota maintain its dominance?
Open Road Blog
It’s always nice to see an official blog run by folks with the courtesy to update it more than once a month. The official Toyota blog works a lot like a press release room, but on a smaller scale. You’ll get more here than the standard ‘so-and-so got promoted to a position you never knew existed.’ One of the best posts on the page concerns Toyota’s sales position relative to the other automakers in the world. The official position: who cares?
sub5zero - Toyota
Even exotic car sites will follow this amazing car company.
Toyota Fans Blog
This is one of those strange sites, with a different title than the address, and a Maserati at the top of the page instead of a ‘Yota. Surprisingly, the site is actually a damn good blog, written by a marketing consultant for an auto parts store. He updates regularly, and though his links might be a bit biased, he gives some great news with his own style.
When the active forum base on your favorite site is more than 100,000, you can bet there will be ads. LOTS of ads. That’s certainly the case with Toyota Nation, but we’re pretty sure the awesome readership and huge forum base came first. What comes out in the end is a great site with loads of information for the discerning Toyota enthusiast. The page boasts model specific forums and even Toyota subdivision forums. Good stuff.
Toyota Owners Club
This is another great page for Toyota enthusiasts to discuss the loves of their lives. The page offers subdomains for individual countries, but frankly, we don’t think anyone knows how to use them. The main forums are more than enough, and far more active than any single subdomain forum in the group. Don’t miss the member-only picture galleries to share your ‘Yota with the world.
The Prius has been the wunderkind for Toyota this past year, probably generating more news and press time than any other model. This forum, which is totally dedicated to the Prius, is more active than plenty of manufacturer forums we’ve shared with you in the past. If you love your Prius, or have dreams of owning one, head over and introduce yourself.
The Word From Detroit: Venza
The newest car coming from Toyota is the Venza, a crossover sedan meant to go after the Ford Edge and the Nissan Murano. The crossover market has been a huge success in light of the green movement, and we’re willing to bet the Venza will be a big seller.
The Student Becomes the Master
The president of Toyota Motor Sales USA is saying the Prius could be strong enough to become a brand unto itself. Much like Scion, which has seen more success than plenty of people expected, Toyota could take the Prius to a new level as a unique line of hybrid vehicles. Of course that’s not official, just possible.
Toyota’s New Concept: The A-BAT
Plenty of people are hailing the A-BAT concept at the Detroit auto show as Toyota’s return to their compact truck history. This thing certainly isn’t going the route of the Tundra, after the big American makers, but a younger, urban driver who needs the utility of a truck.